Have you ever looked at clouds in the sky with a friend and been completely amazed that they couldn’t see the “turtle” floating by?  I mean, there’s it’s head, there’s it’s shell and that wisp right there is it’s tail.  Right?  But they couldn’t see it.  That’s because every one of us is a unique individual.  There has never been, nor will be, in the history of the world, someone who thinks, feels and perceives the world exactly like you.  Many beginning writers worry that they don’t have anything original to say but the truth is, you have a world inside of you that is uniquely yours and the key to that world is your senses.

Object writing is an exercise that enables you to dig deep into your senses.  It works like this:  Pick an object, at first it must be a real object, something you could touch or hold.  Then write about that object with as many of your senses as you can.  Most of the time when asked to describe something we use just one of our senses: sight.  But the purpose of this exercise is to activate all of our senses.  How does it feel?  Rough? Smooth?  How does it smell?  Does it make any noise?  What would it sound like if it were dropped? What would it taste like?  (I know that seems silly but it’s not).  And to your five senses of touch, taste, sight, sound, and smell I’d like to add two more for you to write with.  Your sense of motion, both inside your body and out, and your sense of emotion.

Let your mind wander.  There is no where you can’t go.  The object is really just a starting point.  Pushing the shovel into the ground the first time as you begin digging into your experiences.


Example

Here’s an example of what I came up with for the word car:

A car comes sighing toward me.  Chipped radiator grill like a broken tooth grin.  Rubber tires grip the road tight.  They have to be able to haul that weight up the hill.  Probably a half- ton of steel and rubber and aluminum and plastic.  Amazing to look at a car engine running, to see all that rubber, iron and steel churning, and to think that tiny explosions are happening several times a second inside that black hunk of engine block.  All those tiny explosions adding up to enough power to send this thing up the hill by my house.  Sucking gas into itself to explode.  Drinking gas to spit exhaust.  The slight aluminum taste of exhaust in the air when a bus passes you.  A trail of bitterness in it’s wake.  Faint waves of grey smoke that choke me, my esophagus closes and I’m forced to cough just to be able to breath again, my eyes water.

How did I go from a car to choking?  Strange.  But that’s the beauty of object writing.  Its 100% you and where you’re particular experiences take you.  Let’s look at the sense information for car.

Sight:  chipped radiator grill,  black hunk of engine block, faint waves of grey smoke

Sound: sighing, churning,

Taste:  aluminum, bitterness

Touch:  (oops, didn’t quite get to that)

Smell: smoke, exhaust

Motion: grip the road tight, haul, churning, explosions, sucking gas, drinking, spit exhaust, choke me, my esophagus closes, cough, my eyes water.

Emotion:  (maybe) choke me

So there it is.  Heavy on the motion because for whatever reason my mind went with the motion of cars.  I completely left out touch which is too bad, there are a lot of textures in a car; the fabric of the seats, the smooth paint etc.  So now it’s your turn to try.  Just one rule:


10 Minutes-No More, No Less

Most people can commit to something for 10 minutes a day.  20 minutes, a half hour, that’s pushing it.  The other benefit of keeping your object writing down to 10 minutes is that an amazing thing happens when you cut yourself off in the middle of an idea.  It’s kind of like when someone turns off the stereo in the middle of a song, that song might play in your head for hours.  The same thing happens with writing.  You will be stuck in your writer’s mind for hours after, just sensing and perceiving, and by all means, write down the fragments that come to you throughout the day.

Every Object Writing should follow this format:

Picture 1


Good luck and many days of inspired writing to you!

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My Revised (and realistic) Independent Music Release Strategy

As independent musicians we need to adjust our music release strategy to reflect the way the public now interacts with music.  We need to account for the growing way that music is obtained, namely by downloading to a computer to play across a variety of devices, and find ways to fight through the ever growing barrage of real-time information that people are exposed to.  In short, the old way of doing things, writing 10-15 song, recording them and then having a release of an entire album once a year just doesn’t cut it anymore.  A year is just too long in today’s world.

Last week I did an analysis of a music release strategy put forward by Forrester Research that generated some buzz a month or two ago. They were arguing for a tiered release structure and while I believe in the basis of the notion, I think that there needs to be an alternative to Forrester’s structure.  I’ve rearranged some of the key happenings into what I think is a more realistic approach:

Picture 3Week 1

So in week 1 I am advocating for what I’ll call the Premium Release.  This is the release of your song for digital download through channels that you control, i.e. your website and any other digital download site that allows you to simply upload and sell your music.  In the coming weeks I’ll discuss how to set up your own digital download channel through your website, but for now know that I am talking about making a song or songs publicly available for sale WITHOUT going through the more traditional gatekeepers of iTunes or Rhapsody.  Align this release with a show and promote it as a “Single Release Show”.  Build buzz with your most ardent fans, send out an email notice that a new song is available and tweet it, broadcast it and update all your social networks.  Maybe even make a video.  Seek online reviews, some sites will review a track at a time, try to time it right. Basically make it a mini CD-Release event.

Week 2

After you build your Premium Release event and have your show then start submitting to free or ad supported internet broadcasting music channels.  Update all social network profiles with the new track.

Week 3-52

Lastly, and really due to the nature of it all, is the creation of the physical CD for sale.  Note, throughout the ensuing year you should repeat this process roughly 10 times, the digital release of your music for sale that is. Once you have 10-15 tracks, pull it all together and throw a proper CD release.  Perhaps add a track or two to further entice the purchase of your music.  Of course once your music is put in this still industry standard format, you will have access to another tier of publicity and music distribution in CD reviews and physical CD sales as well as digital distributors that only deal with physical product.

Conclusion

Granted, these mini releases won’t pack the same wallop as a full blown CD release, but you can have the best of both worlds.  Stay better connected to your audience through a steady stream of output AND then pull it all together to create a traditional CD release event.  You will be rewarded by staying closer to your ardent fans and you will be creating more opportunities to talk about and draw attention to your music.  Good luck!

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imagesConclusion

I’m going to start this post with my conclusion:  No one should ever feel that they can’t do something they love, and, in fact, I believe a love of something is really the only true gift we are innately born with.  The rest is cultivated in some form or another. Not to sound like some big cheerleader, or perhaps this is the teacher in me, but I believe that ANYONE could make music like I do (and better than I do).  I believe the perception that musicians, or those doing something others admire, are able to because they are “gifted” is a myth.

This all began a few days ago when my friend, guitarist and longtime collaborator Stein Malvey and I were talking about music.  In so many words he said, “you have a gift”.  This got me thinking about what exactly that “gift” was.  What part of my ability to write, produce and perform music was I innately given?  All I could think of was how much I WASN’T innately given.  Here is the list:

1) My Ability to Play Instruments

Cultivated over the past 30 years of my life, first by my heroically patient parents through piano lessons, then by me on guitar, drums and voice.

2) My Ear

Cultivated by the Suzuki Method.

3) My Ability to Write Music

Cultivated by my 30 years learning, working with and loving music.  Break apart my songs into small enough chunks, or the right chunks, and you’d see that every decision I’ve made is stolen completely.  All of it is a shade of something I’ve heard and loved in other people’s music.  Melody is just notes in relation to chords and every note I’ve placed against a chord was done so because I’ve heard it before and loved it and wanted to put it in my creation.

4) My Ability to Write Lyrics

My love of language was cultivated by every English teacher I ever liked. My lyric writing began when I was around 12, but I became more intensely focused on it in my early twenties and throughout my time in college by my lyric writing teacher Pat Pattison.  Make no mistakes, when I am working on new material I am doing some writing every day, far from inspiration most of the time.

5) My Ability to Engineer, Record, Mix and Master My Music

Began in my teens with a 4-track recorder, then really cultivated in my studies at Berklee, but really developed over the last 10 years, first in my commercial writing work, then as I attempted to produce, mix and engineer my own music.  Every choice I’ve ever made as a producer I can trace back to some concept or result that I’ve heard and loved in someone else’s music.  No gift there, all stolen.

6) My Ability to Pursue Something Daily

Stolen from my mom and dad.  My mom was a special education teacher, something that takes a level of daily devotion and patience that few people understand, and my dad has been in the daily pursuit of something my whole life: Japanese, mandolin, operatic singing, stained glass…you name it.

The Gifts

So what are the indivisible elements that without which I wouldn’t make music?

1) My love of music: Bottom line, the single most important innate quality I possess.  If I didn’t love music, the way it has made and makes me feel, it’s boundless possibilities, I wouldn’t do this.

2) My delight in creation: I get a remarkable high from working on original pieces, for which the only limit is what I can (or can’t) imagine.

3) My sense of wonder: Somewhat ties to number 2, but if I didn’t feel a vivid sense of wonder at the world and a general delight in possibilities I would never have begun creating things.

So that’s it.  I didn’t ask for these and you could roughly say that I didn’t actively cultivate them, though I believe that number 2 and 3 can be cultivated and were in me by my parents, various teachers and other adults in my life.

Here’s how I’ve come to think of it, actually just throughout the writing of this:

I have been the recipient of some amazing gifts, 11 years of daily devotion to helping me learn piano from my parents and teachers, and another slew of devoted teachers and concerned adults in my life and a belief in me by some key people.  And then a whole lot of work by me that has been threaded throughout my 30 years of daily pursuit of some aspect of music.  Somewhere along the line music moved me deeply, I connected to that movement and wanted to recreate it over and over in myself and others.  Is that the gift?  I think so, which circles back to my “conclusion” with which I started this piece.  Our ability to feel love is the only true gift.  Your interest in that feeling, in feeling it yourself and cultivating it in others, can drive you to do anything you want.  And that sentiment, I assure you, was stolen completely from Gautama Buddha, Jesus Christ, and countless others.

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The album is dead they say, or at the very least, the CD is on it’s way out. A few months back Forrester Research released a report that argues for an alternative music release structure (you can check out the original report here).  One that more closely matches the predominant music consumer’s behavior, buying tracks one at a time online.  I think this is the way forward for independent musicians and will look at Forrester’s take and then later in the week will outline my own “adjusted for reality” strategy for independent musicians.

Forrester’s Independent Music Release Structure

The old way of business was to work on an album for a year, finish it’s 10-15 tracks and then have a single event, a release, in which the product is finally for sale.  In today’s world a year is an eternity.  All that time spent out of your fans’ minds is time lost.  Mark Mulligan at Forrester and many others argue for a steady stream of output to keep fans engaged.  Mark’s model follows:

Forrester_figure4

Here is Forrester’s explanation of the chart:

“At the top of the release window chain will be highly convenient services that deliver real premium value with the best content first. At the other end will be services  that are less convenient with less content last.”

I think this chart is a little off, as most bands don’t have the ability to “bundle” their music with phone makers or mobile carriers, BUT the gist of it is this: A stepped release structure in which “premium” members receive the goods first.  This tiered approach could take many forms.  Refe Tuma over at Creative Deconstruction makes the case for a subscription model.  Either way, you’re looking at restricting distribution of your music to some channels and, in effect, trying to create scarcity.

Next comes the online retailers and the physical CD.  Again, the chart is a bit off.  In my experience, using CDBaby as a digital distributor, it takes about 1-4 months for your music to hit paid digital download sites.  There’s no way it can happen in 3 weeks. And add to that the even greater unpredictability of manufacturing a physical CD, it seems an even bigger stretch to be continually running this release structure.

Lastly, are free services or ad supported music streaming services like Last.fm or Grooveshark.  This is fine according to the chart as users can control when music is uploaded.

Conclusion

Forrester is attempting to create value through restriction.  This used to happen naturally when the only way to have music on demand was to own a physical copy of it.  But with the digital age it is no longer possible to create scarcity of your musical product because it can be copied and shared infinitely.  There are just too many ways to “get” music.  I respect this attempt to rethink a musical release strategy and agree with the over-arching idea that output should be a smaller steady stream rather than a larger once a year event.  However, I disagree that Forrester’s attempts at restriction will actually work.  So next I will be putting forward what I believe is a more practical music release strategy, in which I shuffle the various output channels a bit into something that ordinary independent musicians can actually follow.  Stay tuned!

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  • An Alternative New Music Release Strategy For Independent Musicians My Revised (and realistic) Independent Music Release Strategy As independent musicians we need to adjust our music release strategy to reflect the way the public now interacts with music.  We need to account for the growing way that music is obtained, namely by downloading to a computer to play across......
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Weekly roundup of this weeks blog postings.

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The digital revolution has changed MANY things for musicians.  But one thing hasn’t changed much, physically performing your music to a live audience.  Nothing can or ever will replace the energy and excitement of live performance.  So how do you go about scoring gigs?  Here is some guidance to help you on your way.


1. Get Organized

There are several software packages out there that can aid you toward this end, Indie Band Manager , The Band Leader,  and online services My Band Link and Bandtastic come to mind.   But I find a simple spreadsheet works just as well.  I use Google docs (so I can access my spreadsheet from any device) with the following headings:

Picture 11



Collect all the information you can from the venues you’re interested in, go to their websites and look for “bookings” links.  Try to find out who does the booking specifically so you can address them directly.  If this information isn’t available pick up the phone and call the venue and very politely ask who does the booking and their preferred method of contact.


VERY IMPORTANT:  Whatever you find out on how a venue or booking agent likes to be approached, OBSERVE IT TO THE LETTER!  There is no surer way to get thrown out of the pool than to go over, under or beyond their requirements.  These people have created guidelines to make their lives easier so respect their wishes if you want to play there.


Very critical to your success will be not how many clubs you contact once, but which ones you continue to pursue, so keep detailed notes in your “Status” column on how and when you contacted a venue and the results.


2. Sell To Their Needs

You’re an independent, self-styled, strong-minded artist, you don’t want to think of what anyone else might need from you…but I’ve gotta say, booking is easier if you appeal to the needs of your target market…in this case booking agents.  Booking agents are ultimately responsible for making the bar or club money.  I know, sad, especially if, like most of us, you are in this because you love music.  But the truth is that very few clubs are non-profits or government centers for community betterment.  They may love independent music, but ultimately they need to pay the rent, or the mortgage or their kids’ college tuition…whatever the case may be, you will get farther if you approach them with how your playing there will BENEFIT THEM.  State up front how many people you can draw to their club.  DON’T LIE, you can cite a range, and you can make it specific to days of the week, but don’t over sell what you can deliver.  I’ll typically say something like, “we consistently draw between 20-50 people on weekdays and 50-100 on weekends”.  Suddenly they know, in concrete terms, what you can offer them.


3. Gentle Persistence

This phrase was coined by my former guitarist, Stein Malvey, and continues to serve me day in and day out.  You are reaching out to people, very busy, sometimes happy, and sometimes overwhelmed people.  They are not musical masterminds, evil empires or anything else they might seem to be when they respond to you with a short curt quip.  They are probably over-worked and under-paid.  So be gentle in your approach…BUT persistent.  Never personalize their attitude towards you.  It has everything to do with them (and a myriad of things that you don’t know) and nothing to do with you.  Be friendly, respectfully reach out them once a week, and if they respond, follow up in EXACTLY the manner that they want you to.  Consistency is the key, even though they may not respond to you, at the very least, your persistence will push you towards the front of their mind.


4. Your Face is Irreplaceable

One thing that our current digital lives has made easier is communicating with one another…without leaving the comfort of our own homes.  This has it’s advantages, BUT there is still no replacement for a good old fashioned face to face meeting, which is the basis of good old fashioned relationship building.  Strive to meet the people you’re communicating with.  If you find out they run sound at the club on Tuesdays, go down, introduce yourself (when they aren’t busy) and just let them know you’d like to play there.  Don’t be another one of 100 emails they get a day.  If they appear open to it, chat with them, find out how long they’ve worked there, what it’s like, what else they do, if they play music etc.  Really nothing can replace the full multi-dimensionality of face to face contact.


Good luck, comment below with what has worked for you!

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TimeSignatures-main_Full
I am always wondering what the origins of certain conventions we take for granted are.  I believe that most are born out of some explainable reason.  One example of this is why we use a base 10 numerical system, which was explained to me as having to do with us having 10 fingers, which naturally led us to count to 10 and then “start over” with 11 etc.  If we had had 12 fingers we would most certainly used a base 12 numerical system.

So, as a musician, I’ve wondered for quite a while why 4/4 time seems so natural to us, and seems to appear in so many cultures around the world.  As well, why do we like to group our musical ideas in packets of 2’s, 4’s, 8’s, and 16’s etc?  The answer came to me recently while I was on a run.

I had my keys in my pocket as I ran and I noticed that with every step my keys were producing alternating tones.  Something like “cling, clang, cling, clang” over and over.  Then it occurred to me that this rhythm, this very elemental musical motif based on 2/4 time, was arising out of my alternating footfalls.  Humans have been walking around this world for the past 100,000 years, it makes sense that a repetitive 2/4 music motif would be reflected in their music.  It becomes easy to see why this led to patterns based on 4 beats and 8 beats and 16 beats, all had a common denomination of 2.

I’ve not studied music history deeply, or musicology, in fact, I don’t even know what field would have tried to explain this phenomenon.  I can’t prove that people 50,000 years ago were grouping their music in 2’s and 4’s.  I am just putting forward my “back yard astronomer” explanation of why music feels so natural to us in denominations of 2.  It’s built upon thousands of years of walking!

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