The music industry is full of talent that may never find success. It is unfortunate that it may take years to get a record deal, even if you’re awesome! And in the independent music world, it still takes hard work to succeed, even with the increased amount of opportunities for this group. The moral of the story is, “don’t put all your eggs in one basket.” Basically, you have to really know your stuff, network with music contacts and know your goals. You don’t want to end blending in with the rest of the music industry hopefuls that don’t succeed.
Let’s be honest, we all know that too many demos and press kits end up in the trash. So, try stepping away from the idea of a record deal being your only way to success. The music industry is moving out of the traditional brick and mortar and into the digital realm. Independent music artists are finding more and more ways to get there music out of their sheds and into everyone’s iPod. Up and coming artists looking for play time will get their name out there not by sending out hundreds of demos, but by getting their face and name on the web, getting their music played for the people who will listen, and building up a huge fan base.
When you have been at it for years or if you are just starting out, forget fame and fortune for a second, and get down the basics of the music industry:
1. Literally, you have got to know your stuff:
If you’re truly devoted to making it in the music industry, then be committed to your music first. Practice and master your craft because we all know there is always room for improvement. This is the most practical yet significant recommendation you’ll ever get. If you want to make a lasting impact and develop a steady, long term music industry career you should take the time to develop your own distinctive sound. Whether it’s your voice or your piano, you should be unsurpassed at what you do. Only hard work and devotion will get you there.
2. Be Seen!
The key is to build a fan base and the only way to do that is to play live! Don’t be a snob about it either. Play anywhere and everywhere you can. Broadcast your performance schedule on your website, in local papers or through your friends and family. Music contacts in the music industry are obtained at performances and gigs.
In addition to playing live, you have to get your music heard. The radio, Internet radio, on your website, MP3s, ringtones, podcasts and web videos are all usable outlets. Take advantage of all the options out there available to independent music artists.
3. Lastly, Be Available.
Four out of five times, the first thing people do when. Find a way to connect to your website visitors. Tell stories, blog, put up pictures, schedules, freebies and anything else you can think of. Talk about what your music means or where you derive inspiration.
The bottom line really whether or not you have talent and are marketable in the music industry. Next, you have to put the time and effort into actually marketing your independent music to fans, music contacts and to anyone else who will listen. Take the time and put in the extra effort and success will come your way!
Owner of Platinum Millennium publishing, former record label owner & national music industry seminar speaker/panelist. Author/creator of best-selling music biz books, courses, audio products & “How to” resources that helped 1000s. Go to http://www.TheIndustryYellowPages.com for more info on music contacts, music industry & independent music.
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