Band Promotion for every musican is the key to success. To sell your music online, promote your band, promote your music or just showcase your band to the world you need to be able to promote your music with success.
As you well know, blogs have been all the rage for the last few years and rightly so. Blogs provide the reader with current news and content rather than some of the out of date and stale content that may appear on a lot of websites. If you are a musician or have your own band then starting a blog could help promote your music. Band Promotion is difficult enough and this is just one way to help in promoting your band.
Blogs also rank highly in the search engines for a number of reasons, most notably for their current and relevant content. There are, however, several key elements to creating a successful blog about your band or music as outlined below. You are competing with thousands of other bloggers within your subject area of music so you need to be different and follow each of the key steps as outlined.
Do your research! You must know what is already out there in terms of competition. You can do this by typing in your blog subject matter into the search engines and seeing what appears in terms of blogs. Also, search the many blog directories to see who is already writing about your topic of interest. Use the Google keyword search tool to see what people are searching for each month in relation to your topic. For example, you would be best suited to focus on a topic that people are searching for and attracts more than 50,000 searches a month. When it comes to music, you could write about band promotion which has over 70,000 searches for these keywords each month. Or maybe write about how to sell your music online or a related topic that people want information about.
Find Your Niche! As already mentioned there are thousands of blogs out there on the internet about music, bands etc. They key is writing about a niche topic and then you will be more likely to attract a targeted audience. To try and compete with an already established blog that has high page rankings, a strong viewer base, and lots of existing content is going to just get you frustrated. Focus on one key area of music or playing in a band and you will create your own loyal fan base who will crave informative articles.
Think about your blog title, domain name, description and content. Take your time in thinking about a catchy but relative domain name. It is very difficult to find the domain name you want as most one, two and three word top level domain names

have already been registered. You can buy one of these top level domain names from the owner but often the requested purchase price is unrealistic and just too costly. Also, try to get a popular domain name extension. Try to get the keywords in your domain name and blog title. This will help in the search engine rankings.
If you already have your own website then create a blog using your own domain name. Why? If you create a blog from your own band or music website then you will provide readers with the opportunity to explore and navigate to other pages on your website. This will also help in branding, brand exposure and providing one link for fans to find you.
If you don’t your own website and are not keen to start your own blog then try starting a blog on one of the top music network sites such as MyBandMate or MySpace. Both provide tools for musicians to promote their music in many ways for free and one is in the form of a blog. This way you will already have an established audience to read your blog. I would recommend doing this even if you do go ahead with your own independent blog. The more exposure for your band then the more band promotion you will achieve.
With your own independent blog it is important to develop keyword rich content with the keywords appearing in the title, description, first paragraph without going overboard. You will be penalised if you just “overload” your pages and articles with too many of the targeted keywords. You just don’t need to do it and Google is aware of all the tricks webmasters try to use when it comes to achieving high page rankings.
It’s all about the content! Readers will return to your blog if you provide them with informative and valuable content about the subject you are promoting. You are reading this article most likely because you want to start your own blog or are looking for ways to promote your music. As a result, if you gain some valuable information from this article then there is a good chance that you would return again to my blog to read other articles.
The content needs to be informative and relative. You will lose your reader just as quickly as you got them if you have nothing to offer. There is just too much competition out there so you must add top quality content. If you are not sure what to write about then read other blogs, not to copy their articles but to get ideas. There is nothing wrong with seeking out ideas and then writing your own article with a different twist or adding new material. If your readers like your blog they are likely to refer it to their friends which will increase your subscriber base.
Provide some incentive to get your reader to join your blog newsletter or RSS feed. One of the trends in recent times is to give away eBooks when someone signs up. You can create a 5 or 10 page eBook about your niche topic. It has to be catchy enough to get the reader to give up their name and email for it.
Promote your site via bookmarking. Some of the most popular sites include Digg, Technorati, Reddit, Jumptags, stumbleupon and many more but these are the top ones. You will be accused of spamming if you constantly promote and add your own content or site so get some of your friends to help you out with this. These sites will track your IP address and can permanently shut down your account so you will need to respect their terms of use. You can find that these “bookmarks” will give you some promotion on the first few pages of the search engines for your keywords.
Use RSS feeds. RSS feeds provide the reader with an option to receive updates when you add new content to your blog. Once again you will need to submit regular articles or news to your site and it needs to be worth reading to keep the reader subscribing to your blog. I have subscribed to blogs, newsletters and sites before only to be bombarded with emails selling products. I quickly went to the “Unsubscribe” button at the bottom of the email.
Encourage readers to submit comments about the various blog entries to submit. Your readers are there because they have an interest in your topic so try to create a bond with them in making them feel a part of your blog. If they leave a comment be sure to respond otherwise you will find that they are less likely to write a comment again.
You will need to market your blog. This can be done by submitting your blog to the various blog directories or by writing articles and submitting them to article directories with an active link back to your blog. Submit a free press release about your blog, get into related forums and include an active link. Be sure not to spam or just sell your blog as you will be expelled from the forum, be discrete in promoting your blog in these forums.
Form joint ventures with fellow bloggers or websites. Invite other bloggers to submit content to your site and in return you can submit content to their blogs and therefore cross promote. Most bloggers will follow up on a lead that will increase their exposure. As long as you are not in direct competition and only complement another blog then this can be a valuable option. You will also gain more content for your blog.
Make your blog stand out! Add other forms of media to the site. Add MP3s, videos, photos or even an audio interview. There are plenty of cheap ways to add this rich media content to your site. Make sure that they provide relative content that your readers are craving.

By hellomails.com:


Fresh Content! I can’t state enough how much your blog needs to contain fresh, informative and related content. It will take some work to maintain a dynamic and successful blog so devote at least an hour a week to working on your blog. Improve the appearance, promote it, add new content or pursue partnerships.
You can make money from your blog by adding Google Adsense, affiliate links or generating income from advertising on your blog. You will only gain interest from advertisers if you generate a significant number of hits each day. If your goal is to promote your music or band then don’t lose focus of this by distracting your readers. Good luck in promoting your music or band.

  • Share/Bookmark
Related Posts
  • How the Internet Aids Independent Music The World Wide Web has reformed every aspect of the world from social interaction to business to music. A couple of years ago Indie bands played in garages, family functions, and cafes. They cut CDs and sent them to music giants in the hope they will be noticed. The......
  • Using Chat Roulette for Music Promotion By Bob Baker of bob-baker.com: Have you heard of Chat Roulette? It's the latest web site to create a major buzz in a very short period of time. In a nutshell, Chat Roulette allows anyone with a webcam to log on and randomly be connected live with other people on......
  • Internet Radio: A Free Format For All The Internet has evolved and made many changes in our culture including personal MySpace pages, individual blogs, the way we trade information as well as the way the public finds and listens to music. One of the upcoming and most popular formats is Internet Radio. Let's discuss an Internet station, www.ilike2rock.net,......
Related Websites
  • Interview with Own the Dollar How has blogging on Own the Dollar, changed the way you look at finances? I don't think blogging has changed the way I look at finances too much. I've always loved all things money, economics, and business related since I was about twelve years-old. As sad as it sounds,......
  • Tips for Improving Number of Blog Visitors All bloggers are looking for ways that they can improve the popularity of their blog, in order to increase the number of blog visitors. They work hard to make their blogs popular, and spend most of their spend time doing this. The longer that you blog, the more little tips......
  • Bring Your Weblog to Life with Video Blogs Perhaps you have not noticed that there has been a tremendous explosion in the way of online media, especially throughout the past couple of years. Now that hosting and bandwidth are becoming significantly less expensive, and because publishing tools are becoming better, simpler and cheaper, it has never been easier......

 

Music education, in some form, goes back as far as education itself. While sometimes struggling for legitimacy, it nonetheless has had its champions. More recently, as technology has flourished within education, technological applications designed specifically for the teaching of music have been developed. While much of this technology is designed primarily for the classroom there are programs designed for the student to utilize in the home, albeit limited to those students with a home computer and internet access.

The teaching of music in the American educational setting dates back 1838 when Lowell Mason introduced singing classes to Boston grammar schools. Instrumental music appeared in fits and starts over the next fifty years but was never included during the school day; rather, it was relegated to the ranks of extracurricular activities. Around the turn of the century, instrumental music began to see some acceptance into the classroom, though often was taught by those untrained in the area of music education. Moreover, little if any standardization of the instrumentation or music literature existed. (Rhodes, 2007)

Near the conclusion of World War I the quality of school music began to increase. This was due primarily to veterans who, after having been musically trained in the various service branches, began to fill music teaching positions in the schools. Band, however, was still regarded as an extracurricular activity. (Ibid)

In 1907, the Music Supervisors National Conference or MSNC, (now known as the Music Educators National Conference or MENC) was organized to support school music. In 1912 a proposal was made to include, as accredited subjects, a number of music activities including choruses and general music. Band was included – but at a much lower priority. Later, however, at the Cleveland MSNC conference in 1923, Edgar B. Gordon stated,

The high school band is no longer an incidental school enterprise prompted largely by the volunteer services of a high school teacher who happens to have had some band experience, but rather an undertaking which is assigned to a definite place in the school schedule with a daily class period under a trained instructor and with credit allowed for satisfactory work done. (Ibid)

In the same year, and likely due to the increase in both acceptance and importance, Carl Greenleaf (then head of C. G. Conn Ltd.) helped organize the first National Band Contest in Chicago. Later, in 1928, he directed the Conn company to contribute to the founding of the National Music Camp in Interlochen, Michigan and later supported publications designed to support band directors. While these endeavors may have appeared somewhat self-serving in light of his position with Conn, they nonetheless helped establish school band as a significant part of school curriculum. (Banks, 1997)

Despite a gradual, while still limited, acceptance of instrumental music within the school curriculum, budget cuts have often curtailed or even eliminated these programs. Further, with the recent increased emphasis upon “teaching to the test” due to the pressures of No Child Left Behind (NCLB) and similar state requirements, support for the inclusion of music in schools has begun to wane. Michelle R. Davis, in “Education Week,” stated “The federal No Child Left Behind Act is prompting many schools to cut back on subjects such as social studies, music, and art to make more time for reading and mathematics…” (Davis, 2006) This is most unfortunate considering that the study of music, especially instrumental music, has proved to be beneficial for all students – even increasing their ability to reason and problem-solve.

Many theorists have contributed to the elevation of music as central to education, or at the very least, demonstrated that limiting the school environment to the “Three R’s” is short-sighted. Howard Gardner postulated his “Multiple Intelligences” theory with the understanding that children do not possess identical propensities for learning. Not only do they have differing capacities for learning but have differing capacities for learning in many areas. These areas, as he explained, are the varying intelligences of which he speaks. Originally describing seven intelligences (of which music is highlighted) he identified two specifically (linguistic and logical-mathematical) as “the ones that have typically been valued in school.” (Gardner, 1999, p41) Obviously, Gardner recognized that the educational system was not reaching all students – only those that could “do school” well. Gardner did not limit his study, of course, to the mere existence of multiple intelligences but demonstrated that a given person can be strong in more than one, enabling those intelligences to interact one with the other. He explained that, “there are other ways in which different intelligences can affect each other…one intelligence can mediate and constrain the others; one intelligence can compensate for another; and one intelligence can catalyze another.” (Gardner 2, 2006, p219) He further extolled the advantages of a musical intelligence by explaining that “…a strong musical intelligence may lead a person engaged in a linguistic task to be more sensitive to the rhythmic properties of language as well as its meaning.” (Ibid, p223)

While many may assume that music and the study thereof is associated primarily to that which is heard, it is also related quite closely to mathematics. Dahlhaus, reflecting Rameau stated that “music had its origins in the Pythagorean proportions; (i.e., music is a mathematics).” (Gargarian, 1996, p137, 138) Regardless of whether or not one agrees with the theory that music is mathematical in toto, there should be little dispute as to the relativity of music notation to mathematics. Indeed, introducing the coordinate, or Cartesian, plane appears to aid the new music student in understanding the horizontal (x), and vertical (y) axes of music notation. Simply stated, the horizontal (x) axis on the music staff relates to duration while the vertical (y) axis relates to pitch. This, of course is a reflection upon Gardner’s aforementioned theory of intelligence interaction.

There is further evidence that instrumental music study is advantageous for the student. In 1995, Gottfried Schlaug, et al, published a study, “Increased Corpus Callosum Size in Musicians” wherein they described an increase in neural fibers across the Corpus Callosum (CC), contributing to its enlargement. They further were able to determine that this increase in fibers/CC size was attributable to instrumental music study. (Schlaug, et al, 1995) Obviously, the supposition can easily be made that, if there is greater cross-talk between the two hemispheres of the brain (specifically, the left – thought to be the analytical, and the right – thought to be the creative) the result would be a person with a greater, more creative, problem-solving ability.

Reflecting upon Gardner’s theories, as well as those of Schlaug, et al, it should surprise no one that others have confirmed links between music and other skills. Bahr and Christiansen in their article “Inter-Domain Transfer Between Mathematical Skill and Musicianship” published findings demonstrating that students who had studied music demonstrated superior performance on mathematical tasks provided there was some structural overlap with music. (Bahr, Christiansen, 2000) This “structural overlap” could be nearly anything, including the relationship of dividing measures or notes into fractions, relating pitch to frequency, or, as aforementioned, establishing the link between the coordinate (Cartesian) plane and the music staff.

With this enhanced problem-solving ability; this increased awareness of mathematical concepts, it would not be a grand leap to assume that music students might perform well with classroom technology. Indeed, music students should be expected to do at least as well as other students with regard to technology. If that is true, then the next step would be to assume that they would do especially well with technology geared especially to them.

Somewhat recently, technologists, recognizing a dearth of technologically-based music applications began to develop computer programs for music education. Music theory websites began to appear, many having been produced by, and linked to, symphonic organizations. Others have been produced by teachers and graduate students either as part of coursework or perhaps for their own use (and anyone wishing to utilize the application). A quick search of the internet reveals that there are quite a number of available technological tools produced and published for the music student. There are interactive music games, in-class keyboard music theory applications, countless online pitch and rhythm websites, and, perhaps most powerful, applications known as “computer assisted instruction” (CAI)” specifically for the music classroom and student. In January 2005, Steven Estrella published the findings of a study demonstrating how music teachers in the U.S. used music technology. Among his findings, he discovered that approximately twenty percent of the survey participants used some form of CAI as part of their instruction. The survey further discovered that the predominant software application was “SmartMusic.” (Estrella, 2005)

SmartMusic is a teacher/student interactive application allowing students to practice, at home, with a synthesized band or orchestral accompaniment. The program can also, with an included microphone, record the student’s efforts and grade them using rhythm and pitch data. The student can immediately see their results and can retry if they wish. The recording and the accompanying grade are then emailed to the student’s teacher/director and automatically entered into the teacher’s database grade book. The program includes accompaniments for around thirty-thousand compositions including band and orchestra method book pieces. (Nagel, 2007) While early reviews of the program were mixed, the company that produces SmartMusic, “MakeMusic,” was apparently responsive to teacher/consumer complaints and suggestions. The program requires that the home version be installed on the students own computer and, in earlier versions, installation, setup, and microphone placement were problematic. In the latest version, SmartMusic 11, many of these issues were addressed either by simplifying the process or with enhanced user guides. (Whaley, 2008)

For the classroom, SmartMusic holds a wealth of applications. The most basic functions of the program include a displayed tuner and metronome. (A music classroom with an interactive whiteboard can make excellent use of SmartMusic’s utilities.) The teacher can then play a pre-recorded version of a piece to be studied and, while the students are playing along, can instantly record them independent of the pre-recording for later playback. The program also includes fingering charts for all instruments so a quick check for the students perhaps needing additional instruction is easily accomplished. Keys and tempi can be changed easily, if necessary, and if a single performer wishes to play with a pre-recorded accompaniment, that accompaniment, “listening” to the performer via a microphone, can follow the performer’s changes in tempo – not unlike what the conductor of a symphony orchestra would do in a live performance.

As important and powerful as SmartMusic is in the classroom, its most powerful application – and the primary purpose for which it was intended – is that of a home practice and assessment tool. There are literally thousands of accompaniments and scales included in the software as well as thousands of music titles. Once the students have subscribed, downloaded (or installed from a CD), and set up the home version of the program, the teacher can design playing assignments which the student then accesses at home on their own computer.

Playing through a microphone to the program’s accompaniment gives an instant visual and aural response; while the recording of the student’s performance is played, their correct notes are displayed in green while mistakes are displayed in red. The student can decide upon and set their own tempo, then practice with the computer-generated accompaniment as many times as they wish prior to recording for a grade. In short, the student is in control while at home. Students having access to broadband internet and a reasonably up-to-date computer can fully realize the potential of the program – as well as their own. (Rudolph, 2006)

But what of those students not fortunate enough to have a computer at home – let alone internet access?

Obviously, the power of SmartMusic would be largely lost on those students without a home computer or internet access. The cost of the home version is small, and some districts have even provided the subscription free of charge for their students. (Nagel, 2007) However, can districts provide a workable computer and internet access or all of its students?

David Thomas stated that schools have made great progress in the introduction of computer and internet access. However, that access, for disadvantaged students, remains at school. (Thomas, 2003) Thomas further quoted then U. S. Secretary of Education, Rod Paige:

We need to address the limited access to technology that many students have outside of school. There is much more we can do. Closing the digital divide will also help close the achievement gap that exists within our schools. (Thomas, 2003)

A 2007 study in New York revealed that between seventy and eighty percent of students have computers at home. (Traber, 2007) One might suggest that the real numbers cross-country are actually much lower.

There are many music students dependant upon school-provided instruments, method books, and even instrument supplies such as reeds and valve oil (usually provided out the teacher’s own pocket). These students are already behind their more affluent counterparts and cannot afford private lessons, let alone a workable computer and internet access. These are the students who could benefit most from a program such SmartMusic. However, as useful and powerful as SmartMusic is, it cannot by itself bridge this “digital divide” that still exists.

Educational technology holds great promise for the student musician but until a method for equitable access is discovered, disproportionate achievement will persist.

 

References

Bahr, N. & Christensen C.A. (2000). Inter-Domain Transfer Between Mathematical Skill and Musicianship. In Journal of Structural Learning & Intelligent Systems (Vol. 14(3), 2000, pp. 187 – 197). US: Gordon & Breach Science Publishers

Banks, Margaret Downie (1997). A Brief History of the Conn Company (1874-present). The National Music Museum.

Davis, Michelle R. (2006, April). Study: NCLB Leads to Cuts for Some Subjects. Education Week.

Estrella, Steven (2005). Survey of Music Educators and Music Technology. Shearspire.

Gardner, Howard (1999). Intelligence Reframed, Multiple Intelligences for the Twenty First Century. Basic Books/Perseus Books Group: New York

Gardner, Howard (2006). Multiple Intelligences – New Horizons. Basic Books/Perseus Books Group: New York

Gargarian, Gregory (1996). The Art of Design. In Kafai, Y., & Resnick, M. (Eds.). Constructionism in practice: designing, thinking, and learning in a digital world. Mahwah, NJ: Lawrence Erlbaum Associates

Nagel, Dave (2007, August). Tucson USD Gives SmartMusic Subscriptions to Students, THE Journal.

Rhodes, Stephen L. (2007). A History of the Wind Band – The American School Band Movement. Lipscomb University.

Rudolph, Tom (2006, February). The Wide World of SmartMusic. Music Education Technology.

Schlaug, Gottfried; Lutz, Jäncke; Huang, Yanxiong; Staiger, Jochen F., Steinmetz, Helmuth, (1995). Increased Corpus Callosum Size in Musicians. Neuropsychologia, Vol. 33, No. 8, pp. 1047-1055.

Thomas, David (2003). Internet Access Soars in Schools, But “Digital Divide” Still Exists at Home for Minority and Poor Students. U. S. Department of Education.

Traber, Chris (2007, September). Poor Students Struggle In Class. YorkRegion.com News.

Whaley, Roger (2008, September 10). SmartMusic 11! – MakeMusic has released SmartMusic 11!. The Band Ed Tool Shed (Weblog).

Tom Crawford is a middle school instrumental music educator currently finishing a graduate degree in Education Technology. He can be reached at tom.crawford@tusd1.org Website: http://edweb.tusd1.org/maxwell/band

  • Share/Bookmark
Related Posts
  • Learn More About The Changing Face Of The Music Industry The face of music has always been changing, from the days of Mozart to Buddy Holly there has only been one constant factor remaining consistent throughout the centuries, the music industry is a commercial medium. The musical revolutionaries of the 60s might well disagree however even at that point people......
  • 5 Great Tips to Better Music Production By abletontutorials.blogspot.com: How can you mix your songs to sound like professional productions ? Here are 5 tips that can take you out of frustration: 1. Set everything to “flat” : The most casual beginner approach to mixing music is: “X’ s production is so bass and “punchy” so, I’ll......
  • Music Teachers Resources: How to Handle Adult Students Music teachers should learn how to deal with students of all ages; otherwise, they might not be as effective as they could be. Hence, they must give time to read some music teachers resources and tips that are readily available online. Although there are many who specialize in teaching younger......
Related Websites
  • School and State at Ends over Gun Decision The decision was made less than a day before the East Wake High School (North Carolina) marksmanship team was set to face off in a statewide shooting competition. At the behest of one of the principals of East Wake, along with the superintendent, the school team was barred from competing......
  • Celebration School Technology Fundraiser – Support TechupK8 Celebration School is in the midst of a fund drive to raise $240,000.00 for instructional technology.  As technology has increased in the classroom over the years, Celebration School has fallen behind.  There are three reasons why Celebration School is behind many other schools.  First, Celebration School does not qualify......
  • Pre-School Learning Alliance The Pre-School Learning Alliance is an educational charity with a single purpose ... to support early childhood education programs, services and facilities throughout England. Every year, the Pre-School Learning Alliance makes lasting and positive contributions towards the care, welfare, and education of over 800,000 children and their families. Early......